{"id":2114,"date":"2019-10-22T19:20:38","date_gmt":"2019-10-22T17:20:38","guid":{"rendered":"https:\/\/stalo-se.cz\/?p=2114"},"modified":"2019-10-22T19:21:55","modified_gmt":"2019-10-22T17:21:55","slug":"cesi-radi-nakupuji-u-nezavislych-podnikatelu-pochvaluji-si-kvalitu-sluzby-i-udrzitelnost","status":"publish","type":"post","link":"https:\/\/stalo-se.cz\/?p=2114","title":{"rendered":"\u010ce\u0161i r\u00e1di nakupuj\u00ed u nez\u00e1visl\u00fdch podnikatel\u016f. Pochvaluj\u00ed si kvalitu, slu\u017eby i udr\u017eitelnost"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Z&nbsp;pr\u016fzkumu spole\u010dnosti MAKRO vyplynulo, \u017ee \u010ce\u0161i fand\u00ed mal\u00fdm nez\u00e1visl\u00fdm podnikatel\u016fm. Obl\u00edbili si jejich nab\u00eddku produkt\u016f i slu\u017eby. \u010ce\u0161t\u00ed podnikatel\u00e9 se pot\u00fdkaj\u00ed s&nbsp;p\u0159ek\u00e1\u017ekami, ale pokud by se m\u011bli rozhodnout znovu, do podnik\u00e1n\u00ed by se op\u011bt pustili. V\u00fdsledky reprezentativn\u00edho pr\u016fzkumu p\u0159edstavila spole\u010dnost MAKRO u p\u0159\u00edle\u017eitosti Dne soukrom\u00e9ho podnik\u00e1n\u00ed, kter\u00fd p\u0159ipad\u00e1 na 8. \u0159\u00edjna.<\/em><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studie spole\u010dnosti MAKRO potvrzuje, \u017ee \u010ce\u0161i r\u00e1di nakupuj\u00ed u drobn\u00fdch podnikatel\u016f: 41 % dot\u00e1zan\u00fdch z\u00e1kazn\u00edk\u016f prohl\u00e1silo, \u017ee mal\u00e9 podniky veden\u00e9 sv\u00fdm majitelem maj\u00ed velk\u00fd pod\u00edl na budov\u00e1n\u00ed jejich vlastn\u00edho \u017eivotn\u00edho stylu. V\u00edce ne\u017e polovina respondent\u016f (57&nbsp;%) uvedla, \u017ee d\u00e1vaj\u00ed p\u0159ednost mal\u00fdm kade\u0159nictv\u00edm nebo soukrom\u00fdm holi\u010d\u016fm p\u0159ed velk\u00fdmi salony. Podobn\u011b popul\u00e1rn\u00ed jsou mezi z\u00e1kazn\u00edky tak\u00e9 men\u0161\u00ed restaurace a kav\u00e1rny (48 %) <br>a kv\u011btin\u00e1\u0159stv\u00ed (46 %).&nbsp;<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"450\" src=\"https:\/\/stalo-se.cz\/wp-content\/uploads\/2019\/10\/Den_soukrom\u00e9ho-podnik\u00e1n\u00ed-Lady-Baker-1.jpg\" alt=\"\" class=\"wp-image-2119\"\/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"918\" src=\"https:\/\/stalo-se.cz\/wp-content\/uploads\/2019\/10\/MAKRO_Infografika_male_podniky_v_cesku-1-1-1424x918.jpg\" alt=\"\" class=\"wp-image-2117\" srcset=\"https:\/\/stalo-se.cz\/wp-content\/uploads\/2019\/10\/MAKRO_Infografika_male_podniky_v_cesku-1-1-1424x918.jpg 1424w, https:\/\/stalo-se.cz\/wp-content\/uploads\/2019\/10\/MAKRO_Infografika_male_podniky_v_cesku-1-1-1200x773.jpg 1200w, https:\/\/stalo-se.cz\/wp-content\/uploads\/2019\/10\/MAKRO_Infografika_male_podniky_v_cesku-1-1-768x495.jpg 768w, https:\/\/stalo-se.cz\/wp-content\/uploads\/2019\/10\/MAKRO_Infografika_male_podniky_v_cesku-1-1-1170x754.jpg 1170w, https:\/\/stalo-se.cz\/wp-content\/uploads\/2019\/10\/MAKRO_Infografika_male_podniky_v_cesku-1-1-585x377.jpg 585w, https:\/\/stalo-se.cz\/wp-content\/uploads\/2019\/10\/MAKRO_Infografika_male_podniky_v_cesku-1-1.jpg 1876w\" sizes=\"auto, (max-width: 1424px) 100vw, 1424px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"blob:https:\/\/stalo-se.cz\/868de4e0-53c5-459d-a2fe-cfdb50863514\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pozitivn\u011b vn\u00edmaj\u00ed podnik\u00e1n\u00ed i sami majitel\u00e9 men\u0161\u00edch a st\u0159edn\u00edch podnik\u016f: t\u00e9m\u011b\u0159 v\u0161ichni (92&nbsp;%) uvedli, \u017ee by znovu za\u010dali podnikat. Vyhovuje jim p\u0159edev\u0161\u00edm to, \u017ee jsou sami sob\u011b \u0161\u00e9fem a z\u00e1rove\u0148 d\u011blaj\u00ed n\u011bco, do \u010deho jsou zap\u00e1len\u00ed. Budov\u00e1n\u00ed a rozv\u00edjen\u00ed vlastn\u00edho podniku si celkem 46 % z&nbsp;nich u\u017e\u00edv\u00e1 v\u00edce, ne\u017e kdyby byli pouh\u00fdmi zam\u011bstnanci.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podnikatel\u00e9 nicm\u00e9n\u011b tak\u00e9 p\u0159ipustili, \u017ee t\u00e9m\u011b\u0159 ka\u017ed\u00fd druh\u00fd m\u011bl n\u011bkdy strach z&nbsp;nejist\u00e9ho v\u00fdd\u011blku (44 %), skoro ka\u017ed\u00fd \u010dtvrt\u00fd (23&nbsp;%) d\u00e1v\u00e1 spoustu energie do neust\u00e1l\u00e9ho boje o nov\u00e9 z\u00e1kazn\u00edky a t\u00e9m\u011b\u0159 t\u0159etina (29 %) pova\u017euje syst\u00e9m odvodu dan\u00ed za p\u0159\u00edli\u0161nou z\u00e1t\u011b\u017e.&nbsp;&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Faktory \u00fasp\u011bchu podnikatel\u016f: vysok\u00e1 kvalita, dobr\u00e9 slu\u017eby a udr\u017eitelnost<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obl\u00edbenost mal\u00fdch a st\u0159edn\u00edch podnik\u016f je u \u010cech\u016f mimo jin\u00e9 d\u00e1na i t\u00edm, zda se dan\u00e1 firma chov\u00e1 udr\u017eiteln\u011b. Pro 37 % dot\u00e1zan\u00fdch respondent\u016f je to velmi d\u016fle\u017eit\u00e9 krit\u00e9rium p\u0159i rozhodov\u00e1n\u00ed o n\u00e1kupu. T\u00e9m\u011b\u0159 polovina (45 %) tak\u00e9 uvedla, \u017ee dobr\u00e1 kvalita zakoupen\u00fdch produkt\u016f nebo slu\u017eeb je jedn\u00edm z&nbsp;hlavn\u00edch d\u016fvod\u016f, pro\u010d nakupuj\u00ed u men\u0161\u00edch podnikatel\u016f.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuto skute\u010dnost potvrzuje i cukr\u00e1\u0159ka Kate\u0159ina Kolbov\u00e1 ze Zl\u00edna. Ta pod zna\u010dkou Lady Baker tvo\u0159\u00ed sladk\u00e9 dezerty na zak\u00e1zku. Z\u00e1kladem jej\u00ed pr\u00e1ce je p\u0159itom poctiv\u00e1 pr\u00e1ce a&nbsp;kvalitn\u00ed suroviny, kter\u00e9 z\u00e1kazn\u00edci ocen\u00ed. P\u0159i v\u00fdb\u011bru surovin d\u00e1v\u00e1 p\u0159ednost produkt\u016fm od region\u00e1ln\u00edch v\u00fdrobc\u016f a p\u011bstitel\u016f a svou nab\u00eddku obm\u011b\u0148uje i podle ro\u010dn\u00edho obdob\u00ed. <em>\u201ePro m\u011b je nejd\u016fle\u017eit\u011bj\u0161\u00ed, a z\u00e1rove\u0148 nejv\u011bt\u0161\u00ed odm\u011bnou, aby ka\u017ed\u00e9mu m\u00e9mu str\u00e1vn\u00edkovi chutnalo. Aby mu m\u00e9 dobroty vykouzlily velk\u00fd \u00fasm\u011bv na tv\u00e1\u0159i, \u0159ekl si: \u201eTyyyjo, tak to je fakt bomba, p\u0159\u00ed\u0161t\u011b si u t\u00e9 hol\u010diny objedn\u00e1m znovu\u201c. Moc si p\u0159eji, aby se lid\u00e9 ke mn\u011b vraceli, byli spokojen\u00ed,\u201c<\/em> \u0159\u00edk\u00e1 Kate\u0159ina Kolbov\u00e1.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mal\u00e9 a st\u0159edn\u00ed soukrom\u00e9 podniky jsou vyhled\u00e1v\u00e1ny i proto, \u017ee hraj\u00ed velkou roli v&nbsp;rozmanitosti dan\u00e9 lokality. To potvrdilo 35 % dot\u00e1zan\u00fdch \u010cech\u016f, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed slu\u017eby t\u011bchto podnik\u016f. Pokud by se v\u0161ak po\u010det drobn\u00fdch podnikatel\u016f v&nbsp;jejich okol\u00ed m\u011bl sni\u017eovat, postr\u00e1dali by \u010ce\u0161i nejv\u00edce nab\u00eddku jedine\u010dn\u00fdch produkt\u016f (52 %), dobrou kvalitu zbo\u017e\u00ed a&nbsp;slu\u017eeb (46 %) a osobn\u00ed p\u0159\u00edstup (22 %).&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podnikatel\u00e9 vzkazuj\u00ed: Bez v\u00e1s to prost\u011b nejde<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aby pomohla drobn\u00fdm podnikatel\u016fm zviditelnit jejich firmy, za\u0161ti\u0165uje spole\u010dnost MAKRO ve spolupr\u00e1ci s&nbsp;Asociac\u00ed mal\u00fdch a st\u0159edn\u00edch podnik\u016f a \u017eivnostn\u00edk\u016f \u010cR ji\u017e \u010dtvrt\u00fd ro\u010dn\u00edk Dne soukrom\u00e9ho podnik\u00e1n\u00ed. Zapojit se do n\u011bj mohou v\u0161ichni podnikatel\u00e9 bez ohledu na lokalitu nebo obor podnik\u00e1n\u00ed. V&nbsp;samotn\u00fd Den soukrom\u00e9ho podnik\u00e1n\u00ed, kter\u00fd letos p\u0159ipad\u00e1 na 8. \u0159\u00edjna, pak zaregistrovan\u00ed \u017eivnostn\u00edci nab\u00eddnou sv\u00fdm z\u00e1kazn\u00edk\u016fm speci\u00e1ln\u00ed akce, nap\u0159\u00edklad slevy nebo drobn\u00fd d\u00e1rek k&nbsp;n\u00e1kupu. Pr\u00e1v\u011b bez jejich podpory by toti\u017e \u017e\u00e1dn\u00e1 firma nem\u011bla \u0161anci na \u00fasp\u011bch.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leto\u0161n\u00ed ro\u010dn\u00edk se v\u00edce ne\u017e ten p\u0159edchoz\u00ed bude soust\u0159edit p\u0159edev\u0161\u00edm na propagaci \u017eivnostn\u00edk\u016f v online prost\u0159ed\u00ed, jeliko\u017e digitalizace je d\u016fle\u017eit\u00fdm aspektem p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f a drobn\u00ed podnikatel\u00e9 maj\u00ed o tento zp\u016fsob propagace z\u00e1jem.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z&nbsp;pr\u016fzkumu spole\u010dnosti MAKRO vyplynulo, \u017ee \u010ce\u0161i fand\u00ed mal\u00fdm nez\u00e1visl\u00fdm podnikatel\u016fm. Obl\u00edbili si jejich nab\u00eddku produkt\u016f&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-2114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/stalo-se.cz\/index.php?rest_route=\/wp\/v2\/posts\/2114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stalo-se.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stalo-se.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stalo-se.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stalo-se.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2114"}],"version-history":[{"count":0,"href":"https:\/\/stalo-se.cz\/index.php?rest_route=\/wp\/v2\/posts\/2114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stalo-se.cz\/index.php?rest_route=\/wp\/v2\/media\/2115"}],"wp:attachment":[{"href":"https:\/\/stalo-se.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stalo-se.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stalo-se.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}