{"id":2788,"date":"2023-02-15T13:01:00","date_gmt":"2023-02-15T12:01:00","guid":{"rendered":"https:\/\/stalo-se.cz\/?p=2788"},"modified":"2023-02-15T13:01:01","modified_gmt":"2023-02-15T12:01:01","slug":"tvorba-webovych-stranek-je-remeslo-jako-kazde-jine","status":"publish","type":"post","link":"https:\/\/stalo-se.cz\/?p=2788","title":{"rendered":"Tvorba webov\u00fdch str\u00e1nek je \u0159emeslo jako ka\u017ed\u00e9 jin\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vzhledem k rychle rostouc\u00edmu po\u010dtu u\u017eivatel\u016f na internetu nen\u00ed p\u0159ekvapen\u00edm, \u017ee v\u00fdvoj webov\u00fdch str\u00e1nek je dynamicky se rozv\u00edjej\u00edc\u00edm odv\u011btv\u00edm. Pokud jste doposud webovou prezentaci nepot\u0159ebovali, je na \u010dase zm\u011bnit sv\u016fj p\u0159\u00edstup a p\u0159edstavit svou spole\u010dnost (a s n\u00ed i nab\u00edzen\u00e9 slu\u017eby a produkty) i digit\u00e1ln\u00edmu sv\u011btu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V dan\u00e9m segmentu p\u016fsob\u00ed&nbsp;<a href=\"https:\/\/www.jaroslavvoldrich.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jaroslav Vold\u0159ich<\/a>, digit\u00e1ln\u00ed konzultant, kter\u00fd v\u00e1s provede tvorbou webu i online marketingem. Nejen\u017ee dokonale zn\u00e1 prost\u0159ed\u00ed internetu, ale takt\u00e9\u017e programuje, rozum\u00ed oblasti SEO i copywritingu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d je d\u016fle\u017eit\u00e9 zn\u00e1t \u00fa\u010del webov\u00e9 str\u00e1nky?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvo\u0159en\u00ed a udr\u017eov\u00e1n\u00ed kvalitn\u00edch a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fdch webov\u00fdch str\u00e1nek \u010dasto vy\u017eaduje zna\u010dnou investici \u010dasu a pen\u011bz.&nbsp;<a href=\"https:\/\/www.jaroslavvoldrich.cz\/tvorba-webovych-stranek\" target=\"_blank\" rel=\"noreferrer noopener\">Tvorba webov\u00fdch str\u00e1nek<\/a>&nbsp;je tak\u00e9 ve\u0159ejnou tv\u00e1\u0159\u00ed va\u0161\u00ed firmy, organizace anebo zna\u010dky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ujasn\u011bte si v\u0161ak celkov\u00fd \u00fa\u010del webov\u00fdch str\u00e1nek, potom p\u0159ejd\u011bte k podrobn\u011bj\u0161\u00edm ot\u00e1zk\u00e1m t\u00fdkaj\u00edc\u00edm se va\u0161eho c\u00edlov\u00e9ho publika a toho, co chcete, aby tito \u010dlenov\u00e9 publika d\u011blali, kdy\u017e se dostanou na va\u0161e webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7 typ\u016f webov\u00fdch str\u00e1nek<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prodejn\u00ed<\/strong>: \u00da\u010delem je prod\u00e1vat.<\/li>\n\n\n\n<li><strong>Generov\u00e1n\u00ed lead\u016f<\/strong>: C\u00edlem je generovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.<\/li>\n\n\n\n<li><strong>Informa\u010dn\u00ed<\/strong>: Webov\u00e9 str\u00e1nky poskytuj\u00ed informace.<\/li>\n\n\n\n<li><strong>Z\u00e1bavn\u00ed \u00fa\u010dely<\/strong>: Web m\u00e1 bavit u\u017eivatele.<\/li>\n\n\n\n<li><strong>Slu\u017eba<\/strong>: \u00da\u010delem je poskytnout u\u017eivatel\u016fm n\u011bjakou slu\u017ebu.<\/li>\n\n\n\n<li><strong>Prezentace<\/strong>: Skrze str\u00e1nky se jen prezentujete.<\/li>\n\n\n\n<li><strong>Propojen\u00ed<\/strong>: Smyslem webov\u00fdch str\u00e1nek je propojit dv\u011b strany u\u017eivatel\u016f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile zn\u00e1te prim\u00e1rn\u00ed \u00fa\u010del webov\u00fdch str\u00e1nek, je mo\u017en\u00e9 se pustit do realizace. Po stanoven\u00ed c\u00edle se prov\u00e1d\u00ed p\u0159edv\u00fdrobn\u00ed anal\u00fdza, navrhne se dr\u00e1t\u011bn\u00fd model webu, pot\u00e9 grafika spole\u010dn\u011b s obsahem. N\u00e1sleduje k\u00f3dov\u00e1n\u00ed a programov\u00e1n\u00ed. Po spu\u0161t\u011bn\u00ed webu se je\u0161t\u011b zajist\u00ed m\u011b\u0159en\u00ed za pomoci Google Analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tvorba e-shopu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud je to&nbsp;<a href=\"https:\/\/www.jaroslavvoldrich.cz\/tvorba-eshopu-na-miru\" target=\"_blank\" rel=\"noreferrer noopener\">tvorba e-shopu<\/a>, postupy jsou podobn\u00e9, jako kdy\u017e se d\u011bl\u00e1 b\u011b\u017en\u00e1 webov\u00e1 str\u00e1nka. Nicm\u00e9n\u011b e-shop jako takov\u00fd je obs\u00e1hlej\u0161\u00ed.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vzhledem k rychle rostouc\u00edmu po\u010dtu u\u017eivatel\u016f na internetu nen\u00ed p\u0159ekvapen\u00edm, \u017ee v\u00fdvoj webov\u00fdch str\u00e1nek je&hellip;<\/p>\n","protected":false},"author":4,"featured_media":2789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[4],"tags":[383,384],"class_list":["post-2788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy","tag-e-shop","tag-webove-stranky"],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/stalo-se.cz\/index.php?rest_route=\/wp\/v2\/posts\/2788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stalo-se.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stalo-se.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stalo-se.cz\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/stalo-se.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2788"}],"version-history":[{"count":1,"href":"https:\/\/stalo-se.cz\/index.php?rest_route=\/wp\/v2\/posts\/2788\/revisions"}],"predecessor-version":[{"id":2790,"href":"https:\/\/stalo-se.cz\/index.php?rest_route=\/wp\/v2\/posts\/2788\/revisions\/2790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stalo-se.cz\/index.php?rest_route=\/wp\/v2\/media\/2789"}],"wp:attachment":[{"href":"https:\/\/stalo-se.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stalo-se.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stalo-se.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}